One of the main benefits of hiring a deliverability manager is the expertise they bring to the table. They have a deep understanding of the technical aspects of email deliverability and are up-to-date on the latest industry trends and best practices. This knowledge allows them to navigate the complexities of email deliverability with ease and ensure that your emails are delivered to your subscribers’ inboxes.

Another benefit of working with a deliverability manager is that they can assist with email and IP warming. Email and IP warming is the process of gradually increasing the volume and frequency of emails sent from a new or dormant IP address to establish a positive sender reputation. This process is critical to the success of your email campaigns, and a deliverability manager can help ensure that it is done correctly.

Working with a deliverability manager can also help reduce the risk of being marked as spam. They can help you avoid common pitfalls, such as using spam trigger words, sending emails to unengaged subscribers, or using deceptive subject lines. By following best practices and implementing a targeted email strategy, you can maximize your chances of success and minimize the risk of being flagged as spam.

Finally, a deliverability manager can help you track and analyze your email campaigns’ performance. By monitoring key metrics such as open rates, click-through rates, and bounce rates, they can identify areas for improvement and make data-driven decisions to optimize your email campaigns’ effectiveness.

Working with a deliverability manager can provide numerous benefits for your email marketing campaigns. From establishing a positive sender reputation to maximizing inbox placement rates and reducing the risk of being marked as spam, a deliverability manager can help ensure that your emails are delivered to your subscribers’ inboxes and drive the success of your email marketing efforts.

DNS stands for “Domain Name System”. DNS records are published to your domain name and are viewable to the public. Internet protocols reference DNS when routing mail, sending users to your website, and controlling everything else a domain does. It is effectively the brain of a domain name.

The various sections of the DNS zone file are responsible from routing to websites, to powering email and establishing security standards for the domain. Each DNS host has a different layout to their DNS zone files, but essentially the layout for each record consists of 4 columns:

• Type: What kind of record. There are currently 48+ record types.
• Name: The keyword associated with the record, usually one “level” above the domain name.
  • Example: If the Name of a Cname record for VBMng.com is “awesome” then this translates to “ awesome.VBmng.com”. This is commonly called a “subdomain”.
• Value: The address or primary text input for the record.
  • Example: The value for ZoomInfo’s “awesome” Cname is “www.example.com”. The “www.example.com” is used as the address you want users directed to when they type awesome.vbmng.com. Therefore, when someone types “awesome.vbmng.com” it will redirect to “www.example.com”.
• TTL: Time to live. A record that recommends to other systems how long to cache the DNS value before rechecking.

The “A Record” section points a domain, or subdomain to a direct IP address. It’s used for leading to websites. Since machines can only read numbers, every web address must end up pointing to an IP address.

DomainKeys Identified Mail. An email security standard designed to make sure messages aren’t altered in transit between the sender and recipient by using public-key cryptography to sign email with a private key on send. Can be inserted into a DNS Zone as a TXT, or CName record.

Domain-based Message Authentication, Reporting & Conformance. This protocol uses SPF (Sender Policy Framework), and DKIM (DomainKeys identified mail) to validate authentic email. Having this DNS record makes it easier for Internet Service Providers to prevent malicious email attacks, like phishing. DMARC lets the senders specify how to handle emails that were not authenticated using SPF or DKIM.

Senders can choose to route those unauthorized emails to the spam folder or have them blocked. By doing this, ISPs can better identify spammers and prevent malicious email from attacking client inboxes while minimizing false positives and providing better delivery reporting.

Informational and security records storing authoritative keys that authorize various services. TXT records are most often used to prove that you are the owner of the domain.

a US law that sets standards for commercial emails and requires marketers to provide opt-out options.

A regulation passed in the EU, governing the collection, storage, and processing of personal data and mandating explicit consent from users.

a Canadian law, requiring businesses to obtain consent before sending commercial electronic messages.

The average Deliverability Expert charges a range of $100-150/hour. We charge flat-rates for one-off, 3 month, 6 month contracts. The fee can be paid in monthly installments. Fees cover hours worked and any costs incurred to complete the service. Costs vary depending on urgency, and project scope.

Payments are non refundable, unless we fail to meet a signed obligation or other agreements are made. Additional refund policy information is in our terms of service. We are open to discussing refunds on a case by case basis.

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A case is a quick task that we can resolve within 48 hours. Something like repairing a template, or migrating the contents of an email. A project is something more long term that may require a contract, like an email warming service or DMARC warmup.

This team is a small family operation that employs the occasional outside assistance of other professionals within our network. When you receive an email letting you know Val is out to lunch or a call reminding you of an appointment, it may be from one of His nieces or nephews! They mostly manage the socials, because they are way cooler than him. They sometimes act as content writers too, so a lot of the marketing material is their doing. Paying their way through college and teaching them VALuable lessons they can use in the real world? Wow, Val is a great uncle!